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Research papers

Circuits of cool

Teens and young adults around the world are multitasking like there's no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at once. When we add up everything that young people are doing...

Catalogue: Asia Pacific 2008
Authors: Ian Stewart, Graham Saxton
Company: Viacom International Media Networks
April 9, 2008
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Citation

Stewart and Saxton (2008a, April 09). Circuits of cool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/circuits-of-cool